Mexico’s magical towns are filled with culture and tradition. We want you to learn more about these beautiful places. These are the top 12 magical towns in Mexico that you can’t miss. Visiting them all is worth the effort.
What are Magical Towns?
The Mexican Secretary of Tourism was created on October 5th, 2001 with the mission to protect Mexico’s hidden towns. These places, rich with symbols, history, and legends, have been the setting for many historic moments, and they are part of a program developed by the tourism board.
12 Magical Towns in Mexico
We are sure that these destinations will become your favorites and you will want to come back every year with your loved ones. Share this journey across Mexico’s top 12 magical towns.
A Walk Along Puebla’s Magical Towns
Puebla’s magical towns will take you on a trip through time. You can ride horses, visit waterfalls, and bear witness to historic events. These experiences are like no other.
Cholula
Cholula isn’t just one of Mexico’s top magical towns, it is also the oldest town in America. Don’t forget to visit the Temple of Nuestra Señora de los Remedios and the great Cholula Pyramid.
Nearby, in Puebla city, you can find prehispanic and viceregal pieces in the Puebla City Museum (Museo de la Ciudad de Puebla). Make sure you visit the Talavera Museum, too.

Discover Jalisco’s Magical Towns
Jalisco’s magical towns are known for their food. Yet there is plenty more to enjoy besides eating a torta ahogada or a delicious spirit. Join us as we discover more.
Tequila
The most important fact to know about Tequila, Jalisco – other than its peculiar name – is that it has been a UNESCO World Heritage site since 2006. It is also home to most of the tequila production in the country.
Hop on the José Cuervo Express, explore local distilleries, and enjoy a tequila tasting. You can also enjoy a ride on horseback in the agave fields.

Discover Zacatecas’ Magical Towns
Magical towns in Zacatecas have baroque, gothic architecture. This beautiful state is home to some of the most unique magical towns, whose history and natural beauty will capture your heart.
Los Pinos
Los Pinos was founded in 1594 and has been a stunning place ever since. Admire the San Matías Parish and the Temple of San Francisco, and look for lovely shops where you can learn how to make clay pottery.

Enjoy Quintana Roo’s Magical Towns
Quintana Roo’s magical towns stand out because of the water activities they offer, as well as their natural beauty and breathtaking landscapes.
Bacalar
Bacalar stands out among Mexico’s magical towns because of its incredible weather, archaeological sites, and natural wonders, including the amazing Blue Cenote. Have you heard about it? This town offers a tranquil atmosphere that is perfect for a relaxing trip.

Tulum
It’s impossible not to mention Tulum when we talk about Quintana Roo’s magical towns. Here, you’ll be lucky enough to explore the incredible Sian Ka’an Biosphere Reserve. You can also explore the archaeological site to learn about the Maya culture and discover the Mayuli lagoon.

Find Adventure in Guanajuato’s Magical Towns
Guanajuato’s magical towns are some of the most charming places in Mexico. These picturesque, historic places also offer gorgeous landscapes to admire. Pack your bags and discover them all.
Dolores Hidalgo
Also known as the birthplace of the Mexican Independence, Dolores Hidalgo is one of Mexico’s top magical towns. Did you know the Shout of Dolores took place here? Because of its historic relevance, it’s a very popular destination. Don’t miss the Church of Dolores, the Lean-to, and the House of Visitors (Casa de las Visitas).

San Miguel de Allende
San Miguel de Allende is a UNESCO World Heritage site and one of the places with the greatest culture, art, and tradition in Mexico. We suggest you bring comfortable clothes and shoes to walk along its cobblestone streets. If you visit in the spring, prepare for warm weather.

Enjoy Oaxaca’s Magical Towns
Among Mexico’s magical towns, Oaxaca’s are some of the most colorful, peaceful, historic, and rich in gastronomy and natural diversity.
Mazunte
The sun and the sand meet in Mazunte, with its beautiful, peaceful beaches. It’s one of Mexico’s most beloved magical towns. Visit the Mexican Sea Turtle Center (Centro Tortuguero Mexicano), dedicated to the protection of five species of sea turtles. It is located in San Agustinillo Beach.

San Pedro Villa de Mitla
San Pedro Villa de Mitla is home to the second most important Zapotec ceremonial site in Oaxaca. Travelers consider it one of the most impressive magical towns in the country. Here, you can find the Column of Life (Columna de la Vida), which will whisper how much time you have left on this planet.

Stroll along Hidalgo’s Magical Towns
Hidalgo’s magical towns offer a wide array of activities and tourist sites, such as the Tolatongo Caves.
Real del Monte
Real del Monte is a beloved, family-friendly magical town. It is also the highest inhabited place in the country. Among the places you can explore here, the Mina de Acosta Museum and the Hiloche Forest stand out.

Fall in Love with Magical Towns in Veracruz
Veracruz’ magical towns with stay in your memory forever. You will find plenty of adventures here, so you might want to visit them more than once.
Orizaba
Orizaba, also known as “the city of joyful water,” has rivers that flow from the Pico de Orizaba volcano. You’ll be amazed by the Casa Consistorial, the Ignacio de la Llave Theater, the San Miguel Arcángel Cathedral, and El Palacio de Hierro, built in the art nouveau style.

Don’t Miss Querétaro’s Magical Towns
Querétaro’s magical towns are beyond your wildest dreams. Querétaro is one of the most beautiful and popular states in the country.
Peña de Bernal
Encounter the third-largest stone monolith in Bernal. You will be impressed by its beauty. Bernal also hides legends in every street. Remember to visit the Mask Museum and the Film Museum.

Fly in Mexico
Book your flights and travel safely across Mexico. Explore its magical towns and their culinary, natural, and historic richness. Enjoy a trip like no other.